I created this new beer's marketing strategy, design, and concept. Although I cannot disclose the beer company, I can reveal that they used the idea and a similar design. The original design included the beer's logo in various places, such as the car's emblem featuring the beer company's logo.
The concept of this beer is to relate it to music and good vibes. One marketing strategy I developed was creating a Spotify playlist that embodies the vibe of this flavor of beer. I also pitched partnering with local record stores in the area for Record Store Day as an opportunity for people who enjoy music to be introduced to this new beer.
Concept Drawing
